Have you ever wondered what goes on in peoples’ minds behind a street advertisement? How crazy billboards are created and where does this imagination come from?

Well, that's how I ended up studying marketing. I graduated in 2022 with a degree in Digital Marketing & Communication in Lausanne, Switzerland. I started to understand how insane ads are created and I started to be that person with crazy ideas.

I had the chance to work with great brands since the beginning of my studies and learned a ton of interesting things, from content creation to data analysis and much more.

Yes, this is super interesting, but who am I really?

Growing up in Switzerland, I fell in love with nature and would never hesitate to follow you for some mountain adventures. I also had a huge fashion obsession for many years and fun fact, I was supposed to study fashion. Although I still love fashion, I chose to study general marketing. Now I just try my best to dress well.

And last but not least... I am a big, no no no, a huge fitness addict. I started my fitness journey in 2018, but it's only since 2021 that I've really become interested in it. Today, fitness is a huge part of my life. I am learning to train in a hybrid way since 6 months, in order to merge my fitness journey to my passion for mountains. Being a hybrid athlete helps me a lot in my self confidence, physical and mental health.